Nort3xtrem

Can you imagine getting on a bicycle to travel 165 km on a bicycle with a height difference of 3450 meters? That is the Nort3xtrem, a cyclist march that accelerates the hearts of its participants.

For this sports event, RC & Media has created the claim “LATE”: A natural heart on which an electrocardiogram symbolizes the three valleys through which the stage passes. A visual impact applied to signage, flyers, merchandising and large format decoration.