In this article, we will explore two points (of many) that we must take into account to improve the outcome of our website immediately, simply and without much investment.
One: be specific
When you start in business, the temptation to have “everyone” as customers is simply too big.
After a while, we are realizing that there is a certain group of clients with whom we understand ourselves better, with whom we can work better, with those who “have more wave” or simply those we can help better.
This segmentation can occur through several topics (eg: pay better, pay on time, are more receptive to my advice, have a greater return on investment with my product or service …) and makes us “more useful” for a certain client profile .
Exercise: Choose the ¿five? better clients, with whom you like to work the most and describe their type and characteristics (ex: they are accounting studies of more than ten employees, they are car agencies … whatever). Identify your topics of interest, how they communicate, what they like.
Go through your website and ask yourself: is it aimed at this type of client? Do you talk about those things that interest you? Does it show relevant images? … Do I present the benefits of working with me properly? … Is not it time to review my contents?
Two: make things easier in your web design
Your website is usually the first contact experience that a customer will have with our company. Yes, that’s how significant it is.
It is important that by “entering” it, the user and potential client know immediately what to do to find what they are looking for, where to go and how to manage without help.
But what many web designs fail today is this: What happens when I find what I’m looking for? Well … I suppose I should call by phone, go to the commercial place … etc.
Let’s never leave “The Great Answer” that we seek at random and / or goodwill.
It is vital that the entire site, and especially next to each product or service, the user find a “call to action” (“Call to Action“) that is clear, simple and makes it easier to understand what to do next : “Click here for more information”, “I want to know more”, “Contact us” … or the classic one: “Call yaaa!” 🙂
That “CTA” will take you to the contact website, a form or any other section of our site that serves as a means of contacting us.
Exercise: check if there are “calls to action” in your web design. If not, think about the “path” your client will follow when navigating and select the places where you think it will have the most impact. Do not forget to post a message that “call the action” and a link to your contact page.
As I think we all know at this point in our lives, there are no magic solutions at all. Anyway, we are also clear that, with the adoption of certain behaviors already proven by others previously, we have more possibilities to facilitate our success.
Thanks for reading up to here and we hope that these tips are useful to improve your company’s website.
Until next time.
Doubts? Contact us today.