Sports communication can be considered the one that most passions move.
For this reason, carrying out the promotion campaign of the BADAJOZ CD to the Second Division, represented a challenge and a responsibility for our team.
With this duality, we proposed the idea, getting the amateur not to value the rational aspects of the previous failures and to leave the breath living football only with passion.
Step by step it was saving eliminatory and in each “final” a creativity in which we presented our own Mrs. Hyde.
Until the final game, where only the victory could fit and we only think in the heart, the one that Sunday after Sunday shows the most veteran club members.
The paradox made the ascent was achieved in La Rioja, a land of good wines, and that is why we decided to end the campaign with a message of gratitude playing with the simile of the good harvest.
You can see the audiovisual piece in this link.