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A few months ago, we received an order from RC&Media to create an advertising campaign for the CD BADAJOZ, well known in Argentina, because it was owned by Marcelo Tinelli, the now-known presenter and producer of Late Nights albicelestes.

The briefing was intended to thank the fan for their support and in the same way to apologize for previous years where the promotion elimination had been a sporting failure.

As a result, a request to the amateur, to forget the past, to forget the numbers, to forget the logic …

When sports teams play it, you just have to think with your heart.

The eliminatory ones happened and in all the graphs we unite the rational part of a person with his emotional part, the one that takes the shirt of the CD Badajoz team.

For the third and last, it was thought to go a step further: Transmit that this match is won with the heart.

Two classics were chosen from the stands of the Nuevo Vivero, which symbolize 100% the message we wanted to convey.

The campaign has been very popular and we have received congratulations, but the match will be lost. Age and health problems will prevent both from going to the stands. One more reason to put all the heart in the most important party of the year for the city of Palencia.

Sport has wonderful values, and is able to achieve empathy with audiences, customers and consumers.

Nothing better than appealing to the feelings, to the heart, to the entrails of the people, in order to achieve the communication objectives.

You want to know more?

La entrada CD Badajoz: when advertising exceeds fiction … and reality. se publicó primero en RC&Media Comunicación.

This action has taken place during 2017.

For this it has had the support of the TIC Cámaras of the Cámara de Badajoz program.

La entrada RC&Media participates in the program TIC Cámaras 2017 se publicó primero en RC&Media Comunicación.

One: be specific
When you start in business, the temptation to have “everyone” as customers is simply too big.

After a while, we are realizing that there is a certain group of clients with whom we understand ourselves better, with whom we can work better, with those who “have more wave” or simply those we can help better.

This segmentation can occur through several topics (eg: pay better, pay on time, are more receptive to my advice, have a greater return on investment with my product or service …) and makes us “more useful” for a certain client profile .

Exercise: Choose the ¿five? better clients, with whom you like to work the most and describe their type and characteristics (ex: they are accounting studies of more than ten employees, they are car agencies … whatever). Identify your topics of interest, how they communicate, what they like.

Go through your website and ask yourself: is it aimed at this type of client? Do you talk about those things that interest you? Does it show relevant images? … Do I present the benefits of working with me properly? … Is not it time to review my contents?

Two: make things easier in your web design
Your website is usually the first contact experience that a customer will have with our company. Yes, that’s how significant it is.

It is important that by “entering” it, the user and potential client know immediately what to do to find what they are looking for, where to go and how to manage without help.

But what many web designs fail today is this: What happens when I find what I’m looking for? Well … I suppose I should call by phone, go to the commercial place … etc.

Let’s never leave “The Great Answer” that we seek at random and / or goodwill.

It is vital that the entire site, and especially next to each product or service, the user find a “call to action” (“Call to Action“) that is clear, simple and makes it easier to understand what to do next : “Click here for more information”, “I want to know more”, “Contact us” … or the classic one: “Call yaaa!”

That “CTA” will take you to the contact website, a form or any other section of our site that serves as a means of contacting us.

Exercise: check if there are “calls to action” in your web design. If not, think about the “path” your client will follow when navigating and select the places where you think it will have the most impact. Do not forget to post a message that “call the action” and a link to your contact page.

Conclusion:
As I think we all know at this point in our lives, there are no magic solutions at all. Anyway, we are also clear that, with the adoption of certain behaviors already proven by others previously, we have more possibilities to facilitate our success.

Thanks for reading up to here and we hope that these tips are useful to improve your company’s website.

Until next time.

Doubts? Contact us today.

La entrada Web design: two simple tips to make you sell more and better. se publicó primero en RC&Media Comunicación.

What is a virtual classroom”?

According to Wikipedia:

The e-learning platform, virtual classroom or Learning Management System (LMS) is a virtual learning space aimed at facilitating the distance training experience, both for companies and for educational institutions.
That is to say: an elearning is a website, where each student enters and finds different courses in which he can sign up and then follow at his own pace, from home, without having to travel to a training center or to the company.

How does it work?

The courses that are taught consist of lessons organized within units, just as in “traditional” education.
Each of these lessons can contain texts, explanatory videos, diagrams, graphs and everything we deem necessary to transmit knowledge effectively.
Usually, at the end of each unit and at the end of each course, an exam is included to verify the knowledge acquired. These are usually “multiple-choice”, which enables the virtual classroom system itself to review the exam and grant the corresponding grade.
Once the exam is approved, you can move on to the following units and continue advancing with the course.
In the end, the system can grant an online certificate, which the student can download, print and, if desired, frame;)

What if the students have doubts?

During the entire course of study, each study group has one or several tutors assigned to clarify the doubts, although students are encouraged to raise these doubts in the Discussion Forums that are enabled for this purpose, so that knowledge is shared as widely as possible.
The students are never alone: ​​they have their tutors and their classmates to clarify their doubts and move forward.

How does my company benefit?

In addition to the elimination of the need to physically move, which undoubtedly saves time and money, some of the main advantages are the following:

• The student can acquire knowledge at his own pace, when it suits him best. It can be, for example, on Friday afternoons or on Saturday mornings, before closing the week, every day early, in the morning … it is not necessary to adjust to any schedule.
• By completing the course, students have direct access and keep their notes and data, so you can go back to them at any time. You can never forget anything. It is good practice, too, that once the course is finished, the Forums are also open so that the students continue to be nourished by subsequent debates.
• Being in electronic format, the information is easily updatable, expandable and improvable. We can even place an expiration date in each course, making sure that once the limit is reached, an alarm is triggered to the author of the course, warning him to review it.
• Both during and after the completion of the courses, digital communication channels are opened between the different HR, distributors, installers and / or sellers of our product, making sure we have agile communication tools, according to today’s times.
• The same system can also have databases of files, documents, plans, explanations of processes, etc., which will be neatly arranged and easily found through an internal search engine.
• This system can also have an internal communication blog, which ensures that all information reaches HR, distributors, suppliers and opinion makers in a simple, economical and efficient way.

My company is a SME, does something like that work for me?

This type of virtual classroom is especially useful for companies or institutions that:

• Have a physical presence in several geographical points.
• Count on distributors in several cities, provinces and / or countries.
• They need to train installers or technical services for their products.
• They must constantly update / improve processes and communicate them to their HR or different stakeholders.
• They benefit from having a “library” of shared knowledge that allows them to access them quickly and efficiently.

No matter the size of the company, what must always be weighed is the benefit that the adoption of any new process brings and assess whether the change is worthwhile.

In summary:

When some of the conditions described above are met, it is extremely important for companies to have the capacity to train their members, both internal and external, about their processes, techniques, etc. in a fast, efficient and economic way.

This will avoid losses of time, travel and will also open direct and instantaneous communication channels between the individuals that compose it, accelerating daily communication and making our response capacity more efficient to the always challenging market of today.

More information:
FAO Guide on eLearning Methodologies (PDF)

You can also contact us. We will be happy to help you in your project.

La entrada How does elearning help my company? se publicó primero en RC&Media Comunicación.