{"id":4044,"date":"2017-05-07T01:48:30","date_gmt":"2017-05-06T23:48:30","guid":{"rendered":"http:\/\/rcymedia.eu\/?p=4044"},"modified":"2026-01-14T12:34:35","modified_gmt":"2026-01-14T11:34:35","slug":"diseno-web-consejos-para-que-venda-mejor","status":"publish","type":"post","link":"https:\/\/rcymedia.eu\/fr\/diseno-web-consejos-para-que-venda-mejor\/","title":{"rendered":"Design web : deux conseils simples pour vendre plus et mieux."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Dans cet article, nous allons explorer deux points (parmi tant d’autres) que nous devons prendre en compte pour am\u00e9liorer le r\u00e9sultat de notre site web de mani\u00e8re imm\u00e9diate, simple et sans gros investissement.<\/span><\/p>\n

Un : \u00eatre sp\u00e9cifique<\/span><\/h3>\n

Quand on d\u00e9bute dans les affaires, la tentation de vouloir “tout le monde” comme client est tout simplement trop grande.<\/span><\/p>\n

Apr\u00e8s un certain temps, on se rend compte qu’il existe un certain groupe de clients avec lesquels on s’entend mieux, avec lesquels on peut mieux travailler, avec lesquels “le courant passe mieux” ou tout simplement que l’on peut mieux aider.<\/span><\/p>\n

Cette segmentation peut se faire pour plusieurs raisons (ex : ils paient mieux, ils paient \u00e0 temps, ils sont plus r\u00e9ceptifs \u00e0 mes conseils, ils ont un meilleur ROI avec mon produit ou service…) et fait que nous sommes “plus utiles” pour un certain profil de client.<\/span><\/p>\n

Exercice :<\/b> Choisissez vos (cinq ?) meilleurs clients, ceux avec qui vous aimez le plus travailler, et d\u00e9crivez leur type et caract\u00e9ristiques (ex : ce sont des cabinets comptables de plus de dix employ\u00e9s, des concessions automobiles… peu importe). Identifiez leurs centres d’int\u00e9r\u00eat, comment ils communiquent, ce qu’ils aiment.<\/span><\/p>\n

Parcourez votre site web et demandez-vous : est-il dirig\u00e9 vers ce type de client ? Parle-t-il des choses qui les int\u00e9ressent ? Montre-t-il des images pertinentes ? Est-ce que je pr\u00e9sente correctement les avantages de travailler avec moi ? Ne serait-il pas temps de revoir mon contenu ?<\/span><\/p>\n

Deux : faciliter les choses dans votre design web<\/span><\/h3>\n

Votre site web est g\u00e9n\u00e9ralement la premi\u00e8re exp\u00e9rience de contact qu’un client aura avec notre entreprise. Oui, c’est aussi important que cela.<\/span><\/p>\n

Il est important qu’en y “entrant”, l’utilisateur et client potentiel sache imm\u00e9diatement quoi faire pour trouver ce qu’il cherche, o\u00f9 aller et comment s’orienter sans aide.<\/span><\/p>\n

Mais l\u00e0 o\u00f9 beaucoup de designs web \u00e9chouent aujourd’hui, c’est ici : que se passe-t-il quand j’ai trouv\u00e9 ce que je cherche ? Eh bien… je suppose que je devrais appeler, aller au magasin… etc.<\/span><\/p>\n

Ne laissons jamais “La Grande R\u00e9ponse” que nous cherchons au hasard et\/ou \u00e0 la bonne volont\u00e9.<\/span><\/p>\n

Il est vital que sur tout le site, et surtout \u00e0 c\u00f4t\u00e9 de chaque produit ou service, l’utilisateur trouve un “Appel \u00e0 l’action<\/a>” (CTA) clair, simple et qui facilite la compr\u00e9hension de ce qu’il doit faire ensuite : “Cliquez ici pour plus d’informations”, “Je veux en savoir plus”, “Contactez-nous”… ou le classique : “Appelez maintenant !” \ud83d\ude42<\/span><\/p>\n

Ce “CTA” m\u00e8nera \u00e0 la page de contact, \u00e0 un formulaire ou \u00e0 toute autre section de notre site servant de moyen de contact avec nous.<\/span><\/p>\n

Exercice :<\/b> v\u00e9rifiez s’il y a des “appels \u00e0 l’action” dans votre design web. Si ce n’est pas le cas, r\u00e9fl\u00e9chissez au “chemin” que votre client suivra en naviguant et s\u00e9lectionnez les endroits o\u00f9 vous pensez qu’ils auront le plus d’impact. N’oubliez pas d’inclure un message qui “appelle \u00e0 l’action” et un lien vers votre page de contact.<\/span><\/p>\n

Conclusion :<\/span><\/h3>\n

Comme nous le savons tous \u00e0 ce stade de notre vie, il n’y a pas de solutions miracles pour quoi que ce soit. Quoi qu’il en soit, nous savons aussi qu’en adoptant certains comportements d\u00e9j\u00e0 test\u00e9s par d’autres, nous avons plus de chances de faciliter notre succ\u00e8s.<\/span><\/p>\n

Merci de nous avoir lus jusqu’ici et nous esp\u00e9rons que ces conseils seront utiles pour am\u00e9liorer le site web de votre entreprise.<\/span><\/p>\n

\u00c0 la prochaine.<\/span><\/p>\n

 <\/p>\n

Des questions ? Contactez-nous<\/a> d\u00e8s aujourd’hui.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

D\u00e9sol\u00e9, cet article est seulement disponible en Espa\u00f1ol.<\/p>\n","protected":false},"author":1,"featured_media":4045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[48],"tags":[52,51,53,50,49,54],"class_list":["post-4044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-diseno","tag-diseno-web","tag-llamada-a-la-accion","tag-marketing","tag-mercadeo","tag-ventas","category-48","description-off"],"yoast_head":"\nDesign web : deux conseils simples pour vendre plus et mieux.<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo, vamos a explorar dos puntos a tener en cuenta para mejorar el resultado de nuestro dise\u00f1o web de forma inmediata y sencilla.\" \/>\n<meta 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