{"id":2899,"date":"2016-08-12T13:42:53","date_gmt":"2016-08-12T11:42:53","guid":{"rendered":"http:\/\/rcymedia.eu\/?post_type=dt_portfolio&#038;p=2899"},"modified":"2026-01-16T13:19:19","modified_gmt":"2026-01-16T12:19:19","slug":"larubiatonta","status":"publish","type":"dt_portfolio","link":"https:\/\/rcymedia.eu\/fr\/proyecto\/larubiatonta\/","title":{"rendered":"laRubiaTonta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Trouver un nom pour un produit est l&#8217;une des \u00e9tapes les plus complexes d&#8217;un processus de branding. En l&#8217;occurrence, compte tenu des caract\u00e9ristiques de la bi\u00e8re, il \u00e9tait possible de l&#8217;associer de mani\u00e8re ludique et simple \u00e0 une \u00ab boutade \u00bb tr\u00e8s courante. Sans jamais perdre le respect et en rendant amusante la consommation ainsi que l&#8217;appr\u00e9ciation du contenant lui-m\u00eame, nous avons utilis\u00e9 des codes \u00e9l\u00e9gants et reconnus de tous, qui permettent \u00e0 notre bouteille de se distinguer par son nom et son design. Il ne reste plus qu&#8217;\u00e0 la rafra\u00eechir et \u00e0 la d\u00e9guster entre <a href=\"mailto:amig@s.\">ami@s<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Trouver un nom pour un produit est l&#8217;une des \u00e9tapes les plus complexes d&#8217;un processus de branding. En l&#8217;occurrence, compte tenu des caract\u00e9ristiques de la bi\u00e8re, il \u00e9tait possible de l&#8217;associer de mani\u00e8re ludique et simple \u00e0 une \u00ab boutade \u00bb tr\u00e8s courante. Sans jamais perdre le respect et en rendant amusante la consommation&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2900,"template":"","dt_portfolio_category":[30,32,35],"dt_portfolio_tags":[],"class_list":["post-2899","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-comunicacion","dt_portfolio_category-grafica","dt_portfolio_category-packaging","dt_portfolio_category-30","dt_portfolio_category-32","dt_portfolio_category-35","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>laRubiaTonta - RC&amp;Media Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"laRubiaTonta - RC&amp;Media Comunicaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rcymedia.eu\/proyecto\/larubiatonta\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"laRubiaTonta\" \/>\n<meta property=\"og:description\" content=\"laRubiaTonta - 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