{"id":4079,"date":"2017-06-25T21:17:28","date_gmt":"2017-06-25T19:17:28","guid":{"rendered":"https:\/\/rcymedia.eu\/?p=4079"},"modified":"2026-01-14T12:05:03","modified_gmt":"2026-01-14T11:05:03","slug":"cuando-la-publicidad-supera-la-ficcion-la-realidad","status":"publish","type":"post","link":"https:\/\/rcymedia.eu\/en\/cuando-la-publicidad-supera-la-ficcion-la-realidad\/","title":{"rendered":"CD Badajoz: when advertising exceeds fiction &#8230; and reality."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><\/p>\n<h3>Ascent of CD Badajoz<\/h3>\n<p>A few months ago, we received an order from<strong> RC&amp;Media<\/strong> to create an advertising campaign for the <a href=\"https:\/\/www.facebook.com\/cdbadajoz\/\" target=\"_blank\" rel=\"noopener\">CD BADAJOZ<\/a>, well known in Argentina, because it was owned by Marcelo Tinelli, the now-known presenter and producer of Late Nights albicelestes.<\/p>\n<p>The briefing was intended to thank the fan for their support and in the same way to apologize for previous years where the promotion elimination had been a sporting failure.<\/p>\n<p>As a result, a request to the amateur, to forget the past, to forget the numbers, to forget the logic &#8230;<\/p>\n<p><strong>When sports teams play it, you just have to think with your heart.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fcdbadajoz%2Fvideos%2F10156346528813066%2F&amp;show_text=1&amp;width=\" width=\"560\" height=\"401\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The eliminatory ones happened and in all the graphs we unite the rational part of a person with his emotional part, the one that takes the shirt of the <strong>CD Badajoz<\/strong> team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4081\" src=\"https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"792\" srcset=\"https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-724x1024.png 724w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-212x300.png 212w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-768x1086.png 768w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18-500x707.png 500w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.18.png 1240w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For the third and last, it was thought to go a step further: Transmit that this match is won with the heart.<\/p>\n<p>Two classics were chosen from the stands of the <strong>Nuevo Vivero<\/strong>, which symbolize 100% the message we wanted to convey.<\/p>\n<p>The campaign has been very popular and we have received congratulations, but the match will be lost. Age and health problems will prevent both from going to the stands. One more reason to put all the heart in the most important party of the year for the city of Palencia.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4080\" src=\"https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png?_t=1498419138\" alt=\"\" width=\"560\" height=\"790\" srcset=\"https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-726x1024.png 726w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-213x300.png 213w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-768x1083.png 768w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07-500x705.png 500w, https:\/\/rcymedia.eu\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-25-a-las-21.15.07.png 1242w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Sport has wonderful values, and is able to achieve empathy with audiences, customers and consumers.<\/p>\n<p>Nothing better than appealing to the feelings, to the heart, to the entrails of the people, in order to achieve the communication objectives.<\/p>\n<p><a href=\"https:\/\/rcymedia.eu\/contacto\/\" target=\"_blank\" rel=\"noopener\">You want to know more?<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hace unos meses recibimos en RC&#038;Media el encargo de hacer una campa\u00f1a de publicidad para el CD BADAJOZ, muy conocido en Argentina, por haber sido propiedad de Marcelo Tinelli, conocido presentador y productor de Late Nights albicelestes.<br \/>\nEl briefing pretend\u00eda agradecer al aficionado su apoyo y al mismo modo pedir perd\u00f3n por a\u00f1os anteriores donde las eliminatorias de ascenso hab\u00edan sido un fracaso deportivo.  Hab\u00eda que cambiar la historia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[48],"tags":[63],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-campanas-virales","category-48","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CD Badajoz: when advertising exceeds fiction ... and reality.<\/title>\n<meta name=\"description\" content=\"CD Badajoz: when advertising exceeds fiction ... and reality. 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