{"id":2899,"date":"2016-08-12T13:42:53","date_gmt":"2016-08-12T11:42:53","guid":{"rendered":"http:\/\/rcymedia.eu\/?post_type=dt_portfolio&p=2899"},"modified":"2026-01-16T13:19:19","modified_gmt":"2026-01-16T12:19:19","slug":"larubiatonta","status":"publish","type":"dt_portfolio","link":"https:\/\/rcymedia.eu\/en\/proyecto\/larubiatonta\/","title":{"rendered":"laRubiaTonta"},"content":{"rendered":"

Finding a name for a product is one of the most complicated points of a branding process.<\/p>\n

On this occasion given the characteristics of beer, it could be associated in a fun and simple way with a very common “chascarrillo”.<\/p>\n

Without ever losing respect and making the consumption and enjoyment of the packaging fun, we have used some elegant and recognized codes that make our bottle stand out by name and design.<\/p>\n

Now it is only cool and enjoy it with friends<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Finding a name for a product is one of the most complicated points of a branding process. On this occasion given the characteristics of beer, it could be associated in a fun and simple way with a very common “chascarrillo”. Without ever losing respect and making the consumption and enjoyment of the packaging fun, we…<\/p>\n","protected":false},"author":1,"featured_media":2900,"template":"","dt_portfolio_category":[30,32,35],"dt_portfolio_tags":[],"class_list":["post-2899","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-comunicacion","dt_portfolio_category-grafica","dt_portfolio_category-packaging","dt_portfolio_category-30","dt_portfolio_category-32","dt_portfolio_category-35","description-off"],"yoast_head":"\nlaRubiaTonta - RC&Media Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"laRubiaTonta - RC&Media Comunicaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rcymedia.eu\/proyecto\/larubiatonta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"laRubiaTonta\" \/>\n<meta property=\"og:description\" content=\"laRubiaTonta - 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